An Overarching Process Model of Marketing-Part 1
Every function in the enterprise by now has a useful process model, and it is managed by proven process management methods. Except Marketing.
An Overarching Process Model of Marketing-Part 2
Marketing consists of four main process areas, each consisting of many elements and feedback/forward loops. The entire process is managed by four proven management principles.
The Necessity of Process Management
Almost all progress over the last 100 years has come from the process management of the enterprise's functions. Top management’s job is to design the processes of their enterprise.
The Rules of Competitive Advantage
Competitive advantage comes from adopting better management methods before your competitor does. Doing so, though, means accepting imperfect initial implementations.
Get A Competitive Advantage
3 Ways to Get Started Right Now:
Have us conduct a constraint analysis of your marketing/sales process or that portion of it that is relevant, or
We conduct an in-house workshop to get you started on process improvement, or
You attend one of our public Lean Marketing/Sales Workshops
We Make Processes Uncomplicated
We assist you in using proven methods and tools to increase sales, develop more successful new products/services, and be more effective in your marketing and sales activities . . . while lowering your costs. We call our approach the Customer Manufacturing System. To learn more read Transforming Marketing/Sales Into A System To Manufacture Customers.
If you want to understand how to gain and exploit a competitive advantage through the application of process management to marketing/sales, we are the thought and implementation leaders in this area. We provide expertise in
Six Sigma Marketing,
and, of course, Sales or Marketing Process. In fact, we wrote the book on it.
How We Help You
No matter what your responsibility within your company’s marketing/sales organization, you are under competitive and market pressure to help produce more customers, increased revenues, and greater profits. Oh, and let’s not forget brand strength and company positioning.
Your marketing/sales strategy and execution must be producing a steady stream of top line results for business growth. Do they?
And if you work within Marketing, conversations about:
are becoming commonplace. If you work in Sales, results have always mattered, but those results have generally just been sales revenue focused.
Whether your responsibility is for just one piece of the marketing/sales process or the entire process, we help you transform your marketing/sales activities into a smooth, predictable, accountable process. In our terms, we help you create a marketing/sales process that “manufactures” customers as smoothly and reliably as well-managed companies manufacture products. A System for Manufacturing Customers, if you will.
From The Blog
Mitch shares an experience he had while traveling to remind us to think outside the box. Sometimes the solution is hidden due to our belief in boundary conditions, which may not actually exist.
To watch the video without leaving our site click here or on the video below. Click here to launch video from YouTube.