Slider2Every function in the enterprise by now has a useful process model, and it is managed by proven process management methods. Except Marketing.
Marketing consists of four main process areas, each consisting of many elements and feedback/forward loops. The entire process is managed by four proven management principles.
Slider1Almost all progress over the last 100 years has come from the process management of the enterprise’s functions. Top management’s job is to design the processes of their enterprise.