Channel Strategy

Getting your products and services to your customers they way they want to buy them creates competitive advantage. Since multiple channels are almost always available to support the customer, your channel strategy is critical to your success.

Whether your choices include:

  • Direct sales
  • Internet-based sales
  • Wholesale or industrial distributors
  • Brokers
  • Dealers
  • Manufacturers reps
  • VARs
  • Retailers

We can help you create an effective strategy that meets the necessary and sufficient criteria … and creates your competitive advantage.

In addition, we have valuable insights into channel management designed to help you build better business relationships with your channel partners. Even if you have limited share of revenue with your channel, we can show you how to get increased share of mind from them. We also understand how to deal with slotting allowances, promotional fees, failure fees and the like, which are pervasive in many industries and channels.

To find out how we would approach your specific needs:

Call us at 800.947.0140 or e-mail info@customermfg.com