Mitchell Goozé

Mitchell Goozé is the president and founder of Customer Manufacturing Group, Inc. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer. Prior to founding Customer Manufacturing Group, Mitch was president of Teledyne Components, a division of Teledyne, Inc., for five years.

Mitch’s unique expertise in determining strategic positioning at the corporate or product level has resulted in the cornerstone element of the Customer Manufacturing System – Value Specification. For years he has used his Who, What and How assessment methods to help companies define what their customers are buying that they can’t get from anyone else. As a recognized expert in marketing, strategic business planning, and customer relationships, Mitch has been invited to speak by business groups across the globe. His ideas have helped thousands of senior executives to gain a competitive advantage in their market through the assessment and redesign of their System to Manufacture Customers.

He has served as an outside director on the board of several companies including Aquatrols, Hunter Associate Laboratories, Ikonos and Telesensory Systems. Mitch is a past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavy School of Business at Santa Clara University, The Northern California New Media Center, and the Board of Advisors of Customer Satisfaction Improvement, Inc. He has been an invited guest lecturer at The Columbia University Graduate School of Business and at Stanford University.

Mitch has been an invited guest speaker and published author for over fifteen years. His first book on marketing, It’s Not Rocket Science: Using Marketing to Build A Sustainable Business, was first published in 1997 and was released in newly updated paperback edition in 2008. His second book, The Secret To Selling More was initially released in August 2001, and published in a newly updated paperback edition in 2015. And, he is the co-author of Value Acceleration.

Mitch holds a B.S. Engineering from the University of California, Los Angeles (UCLA) and an MS and MBA from Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland.

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