Many ad agencies today are being pushed by their clients to cut prices. If you don’t figure out how to cut costs along with those prices, your profits suffer. (Now there’s a shocker.) When their #1 client…Read More

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Our Ralph Mroz explains the OODA loop in this video

Most business processes are people dependent. That is, people are required to make the process work. However, some business processes are person-dependent, and that is limiting. To know if a process is person-dependent you just have to ask yourself what happens if that person, specifically, is not available temporarily, or permanently? Will the process fail?…Read More

In our white paper we discussed the concept of Control Charts, and how they apply to marketing and sales. Control Charts are one of Ishikawa’s Seven Tools of Quality. They are quite useful in helping manage results…Read More

I was reminded again that what gets measured gets managed and if you don’t have metrics alignment within your team, you can end up at cross purposes. In the airline industry, gate agents are measured against on-time performance. I am not really sure what flight attendants are measured on, but it is not on time performance. This disconnect…Read More

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next couple of weeks for your amusement.

Step #7 … continue to improve. You can’t sit still even if you create a…Read More