Navy Seals and Adaptable Processes

The key to improving marketing performance is to keep process flexibility and adaptability to the minimum level required to achieve the desired outcomes.

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Removing Waste and More Waste

Using the U.S. Healthcare system as an example. Mitch talks about the need to remove waste from your processes to stay competitive.

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Thinking Outside the Box by Focusing on the Outcome

Mitch shares an experience he had while traveling to remind us to think outside the box. Sometimes the solution is hidden due to our belief in boundary conditions, which may not actually exist.

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Metrics: Gaining Alignment on What Matters

What gets measured gets managed. Mitch shares a personal experience he had with the airline industry to illustrate the need for metrics alignment. To watch the video without leaving our site click here or on the video below. Click here to launch video from YouTube.

Mitch Gooze Interview with IMTS

Mitch discusses “Strategic Execution” in an interview at the Global Forecasting and Marketing Conference. To watch the video without leaving our site click here or on the video below. Click here to launch video from YouTube.