White Papers on Advertising

Setting Advertising Priorities To Communicate With Customers

Advertising is a highly effective method for spending money fast. No matter the size of your company or the size of your budget, advertising can be an expensive proposition. Done well, it returns many times its cost in bottom-line benefits. Done poorly, advertising costs much more than money.

What's The Real Difference Between Advertising and PR?

While the differences between direct mail, customer surveys, collateral material, and trade show presence are obvious, sometimes management makes the mistake of viewing advertising and public relations as the same thing is a misconception that can easily undo the success of your carefully planned marketing program.