As you might expect, I get Google Alerts on the term Lean Marketing. Given that we have been focused on the application of business process management to marketing/sales for over 10 years, we have an interest in what others have to say on the topic. While we believe you can effectively apply Lean Thinking to marketing and sales (you can read more), and we offer a workshop entitled Lean Marketing/Sales, we have not really seen much from others using the phrase Lean Marketing, until recently…Read More

Innovation is still getting a lot of press, most recently we read an interesting piece in Business Week. (Can’t find it on their site, so no link, sorry.) They lumped innovation into four primary types:

1. Innovative products
2. Innovative processes
3. Innovative customer experience
4. Innovative business model
Read More

The US Airways crash a few years ago in the Hudson River (well, I guess it was really an unscheduled landing) is all over the news for obvious reasons. It’s truly amazing that no one was seriously hurt and that everyone survived. While I still hope I never get to find out personally, it just goes to show you that the flight attendants being there for your safety does appear to work. Fortunately, that need doesn’t occur to often, so while they may excel in that area, the day to day still suffers (but I digress, as usual)…. Read More

Still Wal*Mart continues to remember one of the keys to how they became the world’s largest retailer and highly profitable as well.
Two reasons really…. Read More

As we teach in our Lean Marketing Workshops, lack of results is usually a failure of process not people. Deming reported that fact many years ago.

We have been reading Hard Facts, Dangerous Half-Truths, & Total Nonsense and found the authors have identified additional research that further supports this truth…. Read More

Advertising Age published an article recently entitled “Reorganization Doesn’t Do It for Marketers.” (I’d give you a link but Ad Age makes you pay for their articles, so you need a login.) The gist of the article is based on research done for the Association of National Advertisers (ANA), which indicated that close to 60% of the marketing organizations surveyed had undergone a reorganization (significant) in the last two years… Read More